No stranger to the luxury fashion space, internationally renowned brand Hugo Boss expanded into new territory with their collaboration with the NBA. The collection's pieces featured vibrant remixes of the official NBA and team's logos and these graphics served as the building blocks of the campaign's aesthetic.
services utilized:
creative direction / Design
/ Motion Graphics / copywriting
Colorful gradients paired with minimal photography, bold typography and aspirational headlines proved to be a winning combination.
Campaign deliverables included social media ads, carousels, stories, emails and pop-up store signage.
A behind the scenes look into the creative process:
